The World Conference on Mass Customization & Personalization, MCPC 2007 is taking place at MIT, Boston, USA and HEC Montreal, Canada 7-12 October, 2007.

MCPC 2007

The biannual World Conference on Mass Customization & Personalization (MCPC) is the premier event of its kind. Bridging academic research and management practice, the conference provides an interactive and interdisciplinary platform to share ideas about mass customization strategies and to discuss the latest technologies and enablers. The conference is covering a wide range of themes and emerging concepts. The 2007 MCPC has two parts:

Part 1, Oct 7-10, 2007: MCP Research & Innovation Conference, hosted by the MIT Media Lab, Massachusetts Institute of Technology, in Cambridge/Boston (USA) with an interdisciplinary focus on new advances in the field.

Part 2, Oct 11-12, 2007: MCP Business Seminar, hosted by HEC (Haute Études Commerciales) Business School in Montreal (Canada), with a focus on applying mass customization & personalization in a retail setting.